At RhinoFish Media, we study marketing attribution issues every day. Our friends over at Acceleration Partners liked one of our in-house terms so much, they asked us to guest post about “Doorman Attribution“. Are you using Doorman Attribution to determine what’s driving your success?
Google Analytics reads referring site information to try to classify incoming traffic for its reporting, but referrers can be misleading. For example, when clicking on a link in a marketing email, the referrer may be reported as Comcast or Hotmail, when it’s source was really an internal email campaign. For this reason, it’s best to… Continue reading Understanding Google Analytics – Referring Sites