You could spend a lot of money and time as you learn from your mistakes.  Or you could hire someone to get you started and to get you quickly up to speed.  I can create and launch your program to meet your needs and goals.  If long term management is to remain in-house for you, I can also offer staff training services.  If not, I can be contracted to manage the outsourced PPC campaign for you.

All you may need is an thorough review, by an outside expert, to see where you can quickly improve.  I can review and critique your current program and create a list of suggested ideas to get you there.

Or you may want to take your PPC campaign management completely outside - I can also offer ongoing PPC campaign management services as well.

I specialize in Google AdWords, Yahoo Search (formerly Overture), MSN AdCenter, Miva (formerly FindWhat) and a few select other Pay-Per-Click Search Engines (PPCSE).

I concentrate heavily on CTR (within AdWords) and consider other elements as fundamentals once in place.  In the Google environment, Position = CTR x Bid.  Raise your CTR and you can achieve better position for less money per click.  Or lower your ad budget while achieving the same revenue results.  Or raise your ROI/return on an identical ad budget.  Or out-position your competitors for a much lower bid.  Do well enough to get your ad in the yellow (formerly blue) "sponsored links" section at the top (positions 1 & 2, sometimes 3, with a special background color layout).  And on and on...

Elevating your Google CTR takes a skill set that's difficult to acquire.  It does come largely from experience, but there are other factors as well.  It also requires a sales and advertising background and a willingness to test new things (and fail).  It requires a disdain for the status quo.  You also need to acquire certain technology competencies as well.  And lastly, and possibly the most critical element, you need to posses a thorough understanding of how and why people make decisions and process information.  This talent needs to appear to be largely a natural, innate ability you posses.  Now, we all learned it, but some have practiced it enough that it's no longer a conscious strain - we can see it - read it - it comes easy and as no surprise to us.  And we've all read Robert Cialdini's "Influence" works - and we were the ones who said "of course" and weren't surprised by his findings.

Because Google AdWords setup is so rapid and because the ads run right away (without editorial delays), building a successful campaign with AdWords first makes it much easier to then roll keywords, ads, tactics and techniques to the other mainstream PPCSEs.  So AdWords isn't our only specialty, just the starting point (and testing bed) for every campaign that we manage.

I am a full-time, independent consultant and Internet Affiliate Marketer focused on PPC-driven consumer and business sales.  My personal PPC campaigns exceed 300 million impressions per year and result in a monthly simple ROI (Profits/Costs) of greater than 150%.  I also perform PPC start-up, optimization services as well as campaign management for my clients.

Our first order of business will be to execute a mutual confidentiality agreement so you can freely provide information to me and know that it's protected.  Please complete the form and return it to me via fax at (509) 272-0907 so I can sign it and fax it back to you for your records.  After executing it, I'll request a management entry link to your Google PPC AdWords account, if you have one already.  Google calls this feature, that I use to bridge into your account from mine, the My Client Center.  Once set up, I can review and assess your present PPC situation and then discuss your desired outcomes - leading us to a quote for contracted consulting services.  By the way, this link into your Google AdWords account (from my management account) requires your approval to set up AND it allows you to grant me access without giving me your account's password AND it can be removed, at any time, by either you or me.  Once I review your AdWords efforts (and any others you give me access to), then we have a phone call to discuss your goals and objectives for the campaign.  Once I understand where you are and where you want to go, I can provide guidance, suggestions and an appropriate proposal.

Upon ordering any short-term consulting services, I require a 50% non-refundable payment up-front before any work begins (monthly ongoing management contracts are paid upfront, each month, per the agreed upon terms).  The remaining 50% balance is payable upon satisfactory completion of the project's goals within our agreed upon time limits.

Sorry, references are not available from RhinoFish Media - that's what the confidentiality agreement is all about.  I did put together one short case summary of a small business client of mine, but it's anonymous and therefore meaningless to most - but a case summary was frequently requested so I've gotten permission to post it.

If you're interested in contacting me, here's my business card - I look forward to meeting you and learning more about your PPC problems and goals.